Posted by Marie Poppins on March 26, 2019 in Marketing
Here are some guidelines if you need to grow your online business. It’s important to understand the stages that a buyer goes through on the journey from realizing they have a need, through to selecting your product or service to fulfil that need. Identify each stage they pass through on the journey-you’ll need this for effective content creation. When possible, use buttons or clickable images for your CTAs instead of hyperlinked text in a paragraph. Do anything you can to make it jump out, such as using a button with a contrasting colour to more easily catch the eye.
Share content – publishing content to direct traffic to your website is the most effective way to generate leads through social media. Post links, share blog posts and offer discounts to get people clicking onto your site. Build a loyal following – get to know your audience online, and share information to demonstrate your expertise. Get involved in LinkedIn groups relevant to your business. Once you have a relationship, a connection is more likely to trust you as a supplier. o generate leads from your website you need traffic. There are a huge number of techniques you can use to get people to click on a website, but a few basics can make a big difference.
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Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content is used in social channels. Consideration type content can be used for paid targeted audience buys. Include a strong call to action. So much social media marketing and content marketing fails when the recipient of the message isn’t clear about what to do with it. Do you want a share? A site visit? Their contact information? A subscription to your page or channel? Spell it out.
We all know it: Content is king. And it always will be. Inbound marketing is a super important part of a successful demand generation strategy. Take time to create quality content that will bring visitors to your website to learn more about your brand. If you aren’t already, publish blog posts regularly. Stuck for ideas? Here’s 103 blog post ideas to help get you started.
Tags: Lead generation, services