Posted by Patrick Moreau on July 23, 2020 in Technology
San Antonio IT consultingwith innovationvista.com? Over 90% of companies with dedicated sales teams have licensed a CRM system, and yet far fewer of these companies believe their CRMs are strategic in their impact to the top and bottom lines. Quora got double-digits responses to the question “Why do salespeople hate CRM?” “Why do salespeople love CRM?” had not been posted as a question as of the time of this writing. Why is it so challenging to get sales teams to use CRM systems? Contrary to some other commentators on this topic, I don’t believe the problem of low CRM adoption is due mainly to the systems being overly complex, or salespeople having limited grasp of software generally. Don’t get me wrong; some CRMs are no doubt too complex, designed by techies without sufficient input from real sales teams, etc. There are over 300 different CRM systems in the market today, and no doubt some are poorly designed.
Trust is a universal Human Need Turbo-charger! Although we apply this approach to IT-driven transformation, it is truly in effect in every aspect of our lives. Myriad leadership studies have proven the connection between success/efficiency/effectiveness and trust. And each of us can confirm in our own lives the “difference” between situations where trust was absent vs. present; it is not difficult to recall in which situations we were at our best. As with many things, the impact of trust may be seen more clearly by examining what happens when it’s absent. There is something deep in human nature which causes us to hold back, maybe in subconscious self-preservation, in these situations.
Any business should want to have an IT consultant! Some technical issues or crisis may be too overwhelming for an internal IT department to solve. Sometimes, hackers breach the systems in a way that internal experts cannot reverse or contain the damage. Natural disasters such as floods or fires may affect technology in a way that only experts can resolve. In such cases, a business cannot avoid hiring experts to restore normalcy and prevent a similar crisis in the future. See extra info at stabilize tech.
A trick every CEO should know about cybersecurity: To achieve real information security and data resilience it is vital to combine managed Monitoring, Detection, and Response services with comprehensive disaster recovery and business continuity plans. It is vital that CEOs establish the appropriate cybersecurity “tone at the top” for their respective organization, regarding the importance of information security and how cybersecurity is everyone’s shared responsibility in a truly digital world. Establishing an organizational “culture of cybersecurity” has proven to be one of the best defenses against cyber adversaries. It is the people, not the technology, which can either be an organization’s greatest defense, or its weakest link against a cyber-attack.
A key part successful digital transformation is assessing the needs and opportunities of organizations to ensure that the chosen strategy is the optimal path. Executives are justified in concerns about change, but with the pace of innovation being what it is in today’s economy, doing nothing is often actually more risky in many industries. Concerns about information security are legitimate, of course, but those countermeasures are table stakes in their own right, and many approaches to Digitalization do not raise security risks. Read a few more details on system implementation.
Salespeople are experts at what they do, and they know what tools help them do it best. Few professions have their compensation aligned so well as salespeople, so I don’t believe for a minute that the effort at learning a new system would be a hindrance for sales teams convinced that a new CRM was really going to boost their results. Most sales people are willing to work hard, they are motivated to invest in anything that will put money in their own pocket, and smart enough to learn any tool that meets that criteria. I believe the resistance to adoption and usage of CRMs often runs much deeper, and requires a commitment from the highest levels of leadership to resolve…
For IT consulting San Antonio is a great Texan city, and we’re proud to be operating here. It boasts a strong economy and friendly people. For our IT consultants San Antonio has proved to be a great place to build experience in the following industries: Healthcare, Financial Services, Aerospace, Manufacturing, Energy. We offer San Antonio IT consulting across the full suite of Innovation Vista’s services: IT Strategy, C-Suite Tech Advisory, Digital Transformation, Stabilizing IT, Rationalizing IT, Monetizing IT, Weaponizing Data, IT Assessments, M&A/Transitional IT Leadership, CIO Coaching, Part-time CIO Services, System Implementation. See extra details at San Antonio tech consultant.