Posted by John Concrane on March 7, 2024 in Medical
Healthcare market data research consulting by iData Research 2024: iData Research was founded on a simple principle: providing accessible market research solutions to empower strategic decisions. Today, a number of clients rely on iData for their medical device, dental, and pharmaceutical industry reports to better prepare for the future fluctuations within their markets. We partner with some of the world’s most well-known medical device companies such as Johnson and Johnson, Medtronic, Stryker, 3M, Olympus, Zimmer Biomet, Dentsply Sirona, and Arthrex to help their communities of sales, marketing, and product managers get the benefits and competitive edge they need to remain on top. Read additional details at iData Research.
For every market study, iData’s analyst team study global procedural volumes, product and brand unit sales variations and pricing strategies. We also conduct extensive primary interviews with industry experts to identify key market trends and create accurate market forecasts. Interviews with government regulators, company executives, marketing and product managers shape the scope of research, support data projections, and give insights into the growth trajectory of the healthcare industry. We assemble detailed information with industry expert opinions when preparing every healthcare marketing report.
Whether you are looking for an overall appreciation of certain global markets; or a deep understanding of a specific industry in a particular geography and year; or even identifying the number of surgeries/procedures performed in a country, we can provide you with the necessary information presented in various formats. MedView reports allow you to gain a solid understanding of each segment, without going into the specific detail and breakdown. This is ideal when you have a limited budget, or you’re looking to verify segment level market values, growth rates and forecasts and company market shares but do not need the details of units sold, ASPs or competitor shares by segment.
Your corporate license data set will be compiled, verified and put together by a team of analysts specialized in looking at high volumes of product data. This data set will be formatted to give you filtering options on different product attributes. Through a familiar Excel format, pivot tables and pivot charts are provided to give your team quick access to the insights that you will be excited to see. This allows you to easily manipulate the data or transfer it into presentations and reports. Alternatively, you can opt for a Tableau visualization file which can also be provided (separate licensing fees apply for tableau users). MedSKU clients will also have access to the analyst team for clarification and questions regarding the data they receive, as well as feedback opportunities to improve the customization.
iData Online : An integrated online solution to provide access to reports and custom solutions on platforms such as personal computers, tablets, and cell phones. You can access thousands of market segments, charts, and excel tables online. Search within a document or across the entire catalogue. Whether at work, home, conference, or traveling, you can rely on iData Online to be your constant intelligent companion. These dashboards are custom built for every client and integrated with their existing platforms as required. Products that are integrated with such dashboards are MedSKU, Procedure Tracker, and Surveys. The main aim of such deliverables is to make the process of studying such large datasets easier and the emerging trends and potential conclusions, more seamless.
Procedure Tracker gives you data and analytics in medical procedures. This volume-tracking tool measures surgical and diagnostic procedures in Hospitals, Ambulatory Surgery Centers (ASCs), Office-based Labs (OBLs) and Private Clinics, by payers and physicians. Well-over 70,000 ICD, CPT and DRG codes and over 100 Million procedures are screened, analyzed, parsed and categorized on a case-by-case basis to preserve data integrity. The true picture of the market landscape is built and made accessible through customized dashboards for easy interaction. Market research surveys can reveal truths about the competitive landscape that might not have been obvious. For instance, they can demonstrate that a target market strategy should be revisited because too much money is being spent to pursue an unprofitable market segment.