Posted by Marian Vasilescu on December 13, 2019 in Marketing
Searching for a digital marketing company in Canada offering newsletters ? We have excellent news for you! We will discuss about the latest marketing methods in 2020 and also introduce you to one of the leading digital marketing agencies in Winnipeg.
Chatbots are showing up everywhere, from business websites to mobile apps and social media newsfeeds. They can serve a variety of purposes, but most often they are used to answer simple questions or help a user accomplish a simple task. Some of the most advanced chatbots are deployed by enterprise companies as virtual assistants or even digital concierges. Chatbots are even available for small businesses. There are plenty of third-party conversational AI platforms businesses can leverage to greet visitors, answer their questions, and move them further towards a purchase. Programmatic advertising is a process that uses AI to buy and place advertisements based on targeting algorithms. If this sounds familiar, it’s because it’s already widely used. By 2020, over 86% of all digital display ads will be purchased through automated channels. However, programmatic advertising extends beyond cyberspace. It can also be used to buy and sell different kinds of media, from display advertisements to out-of-home ads.
We can expect that Instagram ad spend continues to increase in line with increased usage and better advertising options on the platform. This shift in ad spend is indicated by a Merkle report of their clients’ investments that showed that while Facebook ad spend grew 40 percent year over year in Q2 2018, ad spend on Instagram jumped 177 percent during the same time period. Within Facebook, increased use of Messenger is an opportunity. The latest statistics from Facebook show the importance of Messenger: with 1.3 billion people use Messenger every month; 8 billion messages exchanged between people and businesses every month and 78% of people with smartphones using messaging every month. As well as targeted sponsored ads, use of Messenger for conversations is a major trend. Nike has one of the most advanced commercial chat applications and well used implementations I have seen that is worth checking out.
If you think social messaging apps are just for sending emojis to your friends, take a look at these numbers: 1.3 billion monthly users are active on Facebook Messenger: 10 billion messages are sent between people and businesses on Facebook Messenger every month, WhatsApp has 1.6 billion active users and 55 billion messages are sent via every day, The top three social messaging apps – WhatsApp, Facebook Messenger and WeChat – have more combined users than Facebook or YouTube. These statistics show the popularity of social messaging apps, and since people are spending more time messaging each other, it makes sense to market your company’s products and services where your potential customers are hanging out. Social messaging apps can be very useful in sending messages to customers directly, as they allow personalization and add value to the user experience. In addition, people expect businesses to have a presence on messaging apps because it’s a direct and easy way to interact with them. In fact: 63% of customers are more likely to return to a company website that has live chat.
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