Posted by Marian Vasilescu on April 7, 2020 in Marketing
Online marketing and website design tips for 2020? A blog is a website that’s regularly updated, run by one person or a small group, and is normally written in a laid-back style. In terms of the content, when it comes to blogging, the world really is your oyster. Hell, there’s even a blog about oysters! Even if your site won’t be a blog, it’s still a handy extra feature to add interest and authority to your site. Just make sure you’re committed to keeping it fresh and updated!
If using a system causes you endless frustration, then what’s the use? Being user friendly is essential to good user experience. What Drupal offers: First things first: Drupal is a lot to set up. The technicality and details in back end coding are not for beginners. Plus, once Drupal is set up, the maintenance doesn’t go away, and you will still need to have that web development know-how throughout. The actual dashboard, though, is pretty easy. And once set up, using it is not a frustrating process. The dashboard is well labeled, and the editing tools intuitive. As long as you aren’t touching development or maintenance, you’ll have an easy enough time. What WordPress CMS offers: WordPress was built for bloggers initially, and that idea of being user friendly carries on.
eCommerce pick: Bigcommerce was established in 2009 and promises to “support your business, not just your store.” In addition to offering support via phone, instant chat and email, it also offers articles and videos to help with e-commerce, and access to a team of e-commerce experts who can provide advice and guidance about online selling. Their experts are qualified in both Google Analytics and Adwords. Like Shopify, Bigcommerce provides a variety of templates and themes to help stores look their best and get up-and-running quickly. Alternatively, users can design their own store or use Bigcommerce designers to do so. The platform incorporates a full-featured CMS that allows users to run an entire website, rather than just a store.
Regardless of the type of website you plan to create, a portfolio, a landing page, a personal blog, or a magazine-style site, you can apply these design principles to bring your website’s design to a level closer to enhanced readability and user experience. This will get you on your way to getting that professional-looking Web site; fast! So the first thing to keep in mind here is font choice. According to Masters of Digital Geelong, when designing websites intended for a general audience one should use sans serif fonts such as Roboto, Open Sans, Proxima Nova, Arial, or Helvetica and not Times New Romans or Playfair Display. This is really because sans serif fonts are easy on eyes, more recognizable, and therefore simpler to read. And that is what you want for your audience. You should also limit yourself to a max of three different font types for your entire website, and you should try and use a minimum font size of 16, which is generally considered the easiest for online reading. Read more info at click here.
In-house website management. One of the best ways to lower down the web development cost is to manage your website in-house. How in-house website management can help to reduce the website cost? You can create most of the pages yourself. You can create landing pages for your marketing campaigns without the help of your web developer. You can make minor changes on your website without hiring any web designer. You can take full control of your website so you won’t have to run after your web developer.