Posted by John Concrane on May 20, 2022 in Marketing
Expert marketing software reviews right now? The founder and CEO, Landon Ray, got the idea for the Ontraport software because he didn’t like having to rely on multiple tools for interacting with his customers. Then he decided to make it an all-in-one solution for CRM and marketing automation. The platform was released in 2008. It proved to be a real hit as business owners liked the fact they’re getting the best of both worlds. Ontraport started growing tremendously, and the initial team of three has expanded to over 120 employees. Read extra details on ontraport crm review.
On the bright side though, at least Ontraport won’t ask for your credit card details. You’re free to try out its features for two weeks without committing yourself for the long haul. Beyond that, however, the lowest Ontraport goes is $79 per month for the basic plan. So, it might lock you out if you’re on a budget. Now, when you sign up and log in, the first impression you get of Ontraport’s system might be confusing. Considering it reportedly focuses on email marketing, you’d probably expect to find options like “Automation” or “Campaigns” on the menu bar. But, surprisingly, that’s not the case here. Only three of its six main menu options are consistent with email marketing solutions- “Dashboard”, “Campaigns”, and “Contacts”. The rest (“Pages”, “Tasks”, and “Sales”) are more commonly associated with CRM tools as opposed to email marketing. Hence, Ontraport might come off as a CRM solution when you first land on its dashboard.
The businesses that do not give this software a chance are reluctant because Ontraport lacks several new-age features that other automation software tools have. However, upon using it, you will realize that Ontraport is as good as any software if its features are compatible with your business. One of the biggest negatives of Ontraport is its split testing feature, it doesn’t provide much data to gauge campaign performance.
The raw score is rounded to a whole number, but behind the scenes, it’s a decimal value. Ontraport tracking features like this one can help your business make the next move. Lead scoring is available for users with Plus plans and above. Webinar Service Webinars are one of the best ways to move away from emails and focus on a more personalized video experience. The platform has a fully integrated webinar service built into it. This can be of much help, especially considering how expensive separate tools can be.
Now, when you combine all these provisions, Ontraport transforms into one heck of a powerful marketing and CRM platform. Imagine the possibilities that come with that. But then again, if we’re honest about this approach, bundling all these functionalities in one autoamtion software has one major downside. You risk comprising the overall user experience because of the complex framework involved. How so? Ok, take a second and think about it. Admittedly, quite a number of the “all-in-one” solutions we’ve reviewed here at The Digital Merchant come with a relatively steep learning curve. They give beginners a hard time piecing together their multiple tools. Interestingly, the team at Ontraport understands that, and they claim they’ve tweaked the entire platform to make it as simple as possible.