Posted by John Concrane on June 12, 2020 in Marketing
Search engine optimization services for insurance agents? Creating location landing pages can seem daunting and time exhaustive, however, the benefits of the extended reach and local visibility will prove to be worth every minute. As you’ve probably heard a million times, Google and SEO are both rapidly changing. Google’s changes will always be geared towards providing users with valuable and informative online experiences, and if the stats are anything to go by, customers are searching locally more than ever. Focusing your efforts on a comprehensive local SEO strategy will make for a solid foundation with each new introduction to SEO and Google algorithm updates.
Profiles help all businesses, and it makes no sense to ignore maximizing the potential. Fill out the listing, make posts, encourage reviews and more to see even more of a difference. Getting this information accurate makes a business easier to find, adds legitimacy, allows for some keyword optimization and impacts local SEO significantly.
NAP Citations: As you can see from the above image, citation signals account for 13% of the ranking factors. For anyone unfamiliar with citations, they are online references of your business in relevant directories around the web. And NAP stands for Name, Address and Phone Number. The more consistent NAP citations you have for your business, the more are the local SEO benefits. But, keep in mind that inaccurate or inconsistent citations are likely to negatively affect your local SEO. If you have done citations in the past that may seem to be inconsistent, get a citation audit done through a professional to fix the NAP variations.
The proper and effective use of Social Media is to build community, conversation and relationships with your audience. Yet while you are focusing on running a business, this task alone can overload you! Agent Caffeine will provide strategy, development, consulting and execution to bring all aspects of social media efforts into alignment with your companies goals and purpose. Agent Caffeine will create specific, unique content centering on your company’s product or business, as well as your specific social media goals. We will create content that speaks not only to those engaging on the specific social media platform, but also to your business audience. Discover additional info at Book a Demo.
Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.
We’re digital marketers. We make it easy for you to select a layout and website style. Build your website with our designs – built specifically to get agents more leads. So, select the design you love and sign up for your Agent Velocity website today. We build your marketing based on Customer Research. Not just what’s pretty, but what converts into leads. Take advantage of the benefits of a well-designed website that helps you get more leads and grow your business. Attract your ideal prospects by answering their questions and scheduling appointments with you. Discover even more info on Marketing platform for insurance agents.