Posted by Marian Vasilescu on July 6, 2019 in Marketing
How to pick good products to dropship on Shopify? Here are a few tips and a recommendation to let an expert to the market research. Social media is important to a dropshipping business but it is not the only channel you should be active on. Spend time researching video marketing, and be part of events where attendees are your target audience. Maybe you can identify a segment of an influencer’s audience who would benefit from a product so a partnership can be created. Be innovative about how to get in front of your audience both online and offline to get ahead of the curve. Consumers browse hundreds of website every month and get accustomed to reading the same information over and over again. If they are researching a new product to sell this can be frustrating as they may feel they are not learning enough about the product. Create custom content that contains information that is new and valuable to your consumer and you will separate yourself from the noise. This could mean updating product descriptions, writing an interesting about us page, or creating images that are high-quality, functional photos that inform customers.
The first dropshipping tip is to add a phone number on your header, footer, contact, and about us page. One of the biggest fears people have about starting a business is talking to suppliers and customers. But you shouldn’t be scared, because people calling in are trying to give you money. As a full time employee or student, you may cringe at the idea of spending all day answering the phone. But people aren’t going to call that often, and having a phone number builds trust with your potential customers. When they do call, it’s usually to place an order. They’ll call and say “I just wanted to see if you are legit before I ordered.”
I recommend ShipBob, a YCombinator-backed startup. ShipBob does everything FBA (Fulfillment by Amazon) does, but better and cheaper. ShipBob doesn’t charge for picking or packing or warehousing. If that sounds too good to be true, their business model is that they negotiate cheaper volume-based rates for shipping, they charge you only what the normal postage price would be, and they keep the difference. They have a great API and integration with everything.
How to find the best products ? A few words about dropshipping market research. Another great way to generate ideas of dropshipping products to sell in your online store is by looking at social shopping platforms. Social shopping sites are ecommerce enabled websites where the shopping experience is shared with a social network of people. Sharing can include liking, commenting, recommending or sharing products with others. The main premise for sellers on these sites is using others recommendations and influence to gain more sales. Look around these websites and discover how people use them. Notice how each store’s customer reviews are prominent and feedback is important to the UI. This makes it easy for you to research potential dropshipping products to sell in your store as you can quickly identify products that people love and are raving about. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. Read more details at Dropship on Shopify.