Posted by Amelia Whitehart on May 19, 2021 in Marketing
Recommended health & wellness content providers and marketing guides? Once you have identified the target audience, the persona and customer stages, you need to ensure that your content delivers value in each stage and segment. Since SaaS content marketing could cover a range of target personas and customer segments, the ideal suggestion is to use multiple channels and create specific landing pages for each segment. This way, you can create targeted content and increase the chances of conversion. Content marketing is not a standalone activity but one that fits into every aspect of your marketing strategy. From email marketing, social media, blog articles, to a lot more, your content will be the base for all your marketing activities. Instead of just creating content for one particular aspect, think of ways to diversify your content and engage with the prospects in ways they like.
Healthcare content marketing doesn’t just have to be written articles or blogs. There are other channels of distribution like podcasts, video tutorials and more that can also be explored. While content forms the crux of these channels, there are several other methods to distribute and repurpose your healthcare content marketing approach. To ensure that your top-performing content gets noticed, you could explore options like: eBooks or whitepapers on the subject by collating all the healthcare blogs you’ve published around the topicVideo marketing to talk about medical procedures and healthcare topics that the patients want to know of. Video marketing is highly impactful since the patient gets an inside view of the topic. Research indicates that 80% of online visitors searching for relevant content will watch a video instead of reading content on the same topic.Create an FAQs (Frequently Asked Questions) section on your website to answer the most common questions on a particular topicHost webinars or online chats to inform and answer patient questions live. There are many digital marketing strategies like SEO, social media marketing, and others that you can leverage to optimize your healthcare content marketing. Start with content but make sure you keep optimizing and expanding, using other channels of distribution. Find a lot more info at healthcare content marketing.
Guest blogging is a great way to establish your authority in your niche. As much as possible, try to share practical tips that aren’t already found elsewhere. Leverage the opportunity to let them know what your company does and how it would solve problems. Also, be sure to instill your brand’s voice into every single post you submit. This will make your personal brand more recognizable regardless of where you submit guest posts. Some popular bloggers, such as Larry Kim, use a conversational and humorous approach to engage readers. They also avoid writing fluff while keeping sentences short and easy to read.
Lifestyle diseases such as diabetes, high cholesterol, hypertension, obesity, etc. are commonplace. A majority of the population either already has some form of lifestyle disease or is at risk of getting one. You can help them manage the condition with informative health and wellness articles. While working out at the gym is great, many do not find the time to make it to the gym. However, this shouldn’t deter them from staying active. You can suggest home workouts that do not need any equipment.
Contentago is an on-demand platform for niche related content specifically for health & wellness ecommerce companies, content marketing to help health & wellness brands be noticed from the crowd. That’s it pretty much, you’ll receive your content via email 5 working days later. Pretty simple huh? Why use us? In-depth Research: Whatever healthcare or wellness niche or topic you need content for, our vetted writer network of 25+ has specialists to cover you and your business. Discover a lot more details at here.