Posted by Marian Vasilescu on January 7, 2020 in Marketing
If you are searching for Facebook ad management services in Pittsburgh you are in the right place! We will talk about digital marketing trends of 2019-2020 and we will introduce you to a professional internet marketing service provider in Pittsburgh.
And don’t just think YouTube. There are plenty of ways to drive higher engagement with your video marketing, as you can make a video post or start a live broadcast on Facebook, Instagram or LinkedIn. One of the issues that marketers have faced in recent years is the growing shift to mobile devices. Those long-form sales pages and emails of yesteryear are fading fast because they’re simply too difficult to read on small mobile screens. However, video can present the same information in a format that works perfectly regardless of the device. If your site includes video, it’s 50X more likely (50 times!) to drive organic search results compared to text. Why? Because people find video content more compelling, so Google pushes pages that include videos higher in the rankings. One of the best things about video marketing is that it makes it easy to reformat your content. Imagine that you’ve recorded a video for your YouTube channel. Instead of just publishing it on YouTube, you could also: Get it transcribed so you have a text version of the video, Publish the transcription on your blog under an embedded YouTube video for better rankings, Upload the raw video with the transcription as subtitles to Facebook (native Facebook videos get a much higher impression share and engagement than shared YouTube videos), turn the transcription into a standalone blog article with a short rewrite and addition of relevant stats and images.
Instant messengers are the latest communication trend. There are 1.5 billion people globally using WhatsApp on a monthly basis, followed by Facebook Messenger and WeChat. If you want to be where your audience is, enter instant messaging marketing. Most popular global messenger apps, based on the number of monthly users. Source: Statista. This type of digital marketing exploded over the last couple of years. People are much more likely to trust the information sent via a messenger (as if it comes from a good friend) than email or SMS that are vulnerable to spam. An example of messages from a marketing consultant Matthew Barby, sent via a Facebook bot. There are different ways how you can proceed with instant messaging marketing, from using them for customer support to updating your users about new posts on your blog. But just like with any other digital marketing type, before diving right in, I’d recommend that you develop a strategy first. Find extra info on Social Media Marketing Pittsburgh.
Omnichannel is particularly important for consumer-facing businesses. That’s because 70% of consumers use three channels or more to research a purchase. An omnichannel strategy is your company’s best way to build a one-of-a-kind customer experience for your customers. Take Bank of America, for example: Omnichannel Marketing for digital marketing trends 2019 With the free BofA smartphone app, customers can do all their banking on the go. The virtual assistant “Erica” can even answer customer questions and help customers make financial decisions. Bank of America serves up helpful content to existing customers through email, their app, and their website. They also send new product offerings through direct mail and through their app. Omnichannel isn’t just important for generating new business. It’s a necessary strategy for building a positive customer experience that increases your customer retention rates. According to the Aberdeen Group, companies with a strong omnichannel marketing strategy have seen a 9.5% year-on-year increase in their annual revenue and retained an average of 89% of their customers.
Local SEO increases visibility of your business by driving your website to the top of local listings. If you have a local business, you need geographically-relevant traffic to your site through specifically targeted local rankings that will launch your company to reach the target customer demographic in your market. We have a local SEO search strategy specifically tailored to your location to ensure the right external location signals are sent as well as inbound links, on-page and social signal locations are most relevant to your business. We use marketing strategies that allow you to build a stronger customer base that allows your business to grow organically. Contact Info: Jon Crain Pittsburgh SEO Services, pittsburghseoservices.com, 882 Pennsylvania Ave Coraopolis, PA 15108, Tel:4122507965, Email: pghseoservices@gmail.com.