Posted by Marian Vasilescu on March 25, 2021 in Marketing
Top reputation management builder provider in 2021? The way customers are talking about you is just as important as the fact that they’re saying your name. Having a highly positive footprint will eventually help you drive more sales. Very good (or bad) reviews have a way of quickly spreading. Encouraging consumers to review your company is an easy way to expand your brand’s reach. When people have good things to say, they are also more likely to share their reviews on more sites, including external websites like Yelp, FourSquare, and TripAdvisor. These hubs are vital to your online presence, as Google collects data from their sites when building its own results ranking. Even on an individual level, having positive reviews can help push further reviews. For example, the Search Influence agency recently teamed up with GetFiveStars to reach out to patients of Houston-based orthopedic surgeon Dr. K. Mathew Warnock, generating his first 100 five-star reviews over the course of just five months. When these reviews were published on Warnock’s site, it not only lifted his organic search traffic by 23% but also snowballed to prompt more reviews on sites like Google+, Facebook, and Healthgrades, the latter being especially important to his vertical.
So then, how many people trust a business more after reading positive online reviews? As it turns out, that depends. Authenticity and transparency are important factors consumers look out for in reviews. As established in the previous statistic, reviews with perfect scores may do more harm than good. That aside, ecommerce owners should also avoid manipulating their reviews in any way. That includes censoring negative reviews. As online reviews statistics show, this is a practice that could greatly jeopardize business sales. As many as 62 percent of consumers say they will not support brands that engage in review censorship (Trustpilot, 2020). The same goes for fake reviews, which are present in countless websites including major review sites like Google and Amazon. Statistics show that 62 percent of consumers have no tolerance for fraudulent reviews and believe that they should be removed.
A prospect has received a new brochure download and has maybe even spoken to a sales representative. Yet something is holding them back from taking the next step with your community. Online reviews and testimonials can help to support your sales pitch and give genuine feedback to the prospect who is comparing your community against your competitor. Email and retargeting ads enable communities to showcase positive reviews while meeting the prospect where they are — in their inbox, on a website or while searching the web! Adding resident testimonials within a drip campaign, either at the bottom of each email or having one email that focuses on testimonials, helps to give more context to the community and provide credibility. Using testimonials for ad copy or on landing pages for retargeting ads is a good approach to help support credibility as well.
A good reputation takes time to build. We help your business implement a solid strategy through email, text, handouts, listings, and managing your online presence. We offer you friendly customer support. You can reach out to us at any time and get your issue resolved. We are always here to assist you. No hidden fees, we’re priced to be affordable for any size business. Do you have multiple locations? Please inquire about bulk and white-label options, so we can create a plan for your business. Our email and SMS Text messaging system will drive customers to the review sites of your choice. Automated, friendly reminders ensure customers leave you a 5 star review. Prevent negative customer feedback from becoming a 1-star review. Our funnel helps guide customers based on their experience. Read even more info on company reviews online system.
Your brand is your reputation. And in today’s digitally driven world, news about your business—both good and bad—travels fast. No matter your marketing strategy, consumers are more likely to trust their peers. That’s why online sellers should think of customers as potential brand advocates, not one-off transactions Customer service expert Bill Quiseng put it best when he said “You do not define your brand. Your customers do,” meaning that treating your customers right and offering the best possible experience is key to defining your brand. This is where referral marketing (or word-of-mouth marketing) comes in.