Posted by John Concrane on May 5, 2022 in Marketing
Complete small business growth tips and tricks with Carina Hatton? Carina Hatton about marketing for ecommerce websites: She started her own business at five years old, selling magazines door to door. Her first real job was as a cashier at a local garden center. She loved that job, and she learned to work every single area of the store at fourteen years old. Learn which products to avoid and which ones sell the fastest on an eCom store because “why would you waste your time and money on products that don’t sell quickly and easily? BONUS: Find out what the most profitable categories are.
CRM sales software are very important in 2022 says Carina Hatton : Lead Scoring: With lead scoring, you gain insight into the engagement level of your contacts. The more you see them engaging in your assets, the more point value they’ll have. It gives you an idea of what they’re most interested in. You’ll notice percentages showing up next to lead scores. Their purpose is to give you an idea of how important a contact’s score is. These are the scores based on the median. The way it works is that the median score gets 50% while the highest one gets 100%. The rest are then weighted to reflect the smaller range values.
This software’s user interface is a mixed bag, with some people finding it too complex, while others think it is manageable, so if this is your first automation software, you may need some time to understand this software’s functionalities. Ontraport’s CRM is great for maintaining categorized lists of your prospects, it allows you to send emails and newsletters to these lists to collect their data and update them regarding your business. Email and marketing automation are the strong features of this software and some companies only use Ontraport for its automation.
Are affordable SEO services important? Carina Hatton thinks yes, and here is why : As a small business owner you are looking to attract more qualified visitors and leads to your website in order to increase your company’s revenue. SEO essentially drives “free” traffic to your site. The problem is that all your competitors are also trying to get that free traffic. Everyone wants to be on Google’s 1st page or Google’s Local 3-Pack, but there’s only a limited number of spots and too many websites competing for them. We’ll discuss the difference between an affordable search engine optimization firm and a cheap SEO company in the next few paragraphs. But first, let’s lay down a foundation on the topic of SEO and where it fits in the terms of lead generation.
Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.
Carina Hatton on SEO for small business: While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.
As a small business owner, you should be focusing on keywords relevant to your niche. Using such keywords, you can reach out to a limited but more specific audience. For instance, if you sell shoes online, “genuine leather shoes” might work better than the most popular keywords for you. That’s because the competition for long-tail keywords or specific phrase keyword is relatively low. Read more info on Carina Hatton.
Now Google says it can pinpoint that useful passage, which drives the page up in the rankings. Here’s how Google describes it: “By better understanding the relevancy of specific passages, not just the overall page, we can find that needle-in-a-haystack information you’re looking for. This technology will improve 7% of search queries across all languages as we roll it out globally.” Google also expects to provide better results for precise topics. As Google explained in the same announcement: “If you search for ‘home exercise equipment,’ we can now understand relevant subtopics, such as budget equipment, premium picks, or small space ideas, and show a wider range of content for you on the search results page.” My sense is it will be tougher to rank for broad phrases and easier to rank for long-tail phrases. To be successful with subtopics, your site should support long-tail keyword phrases. Given recent machine-learning and AI advancements, you don’t need to keep repeating the long-tail phrase in the content. Include it in the content, then support it by using similar phrases. Maybe your phrase is “winter and cold weather running gear.” Work that into the page title, page content header, etc. But use related phrases in the content, including image names and alt text such as “jackets” and “running in the rain.”