Posted by Patrick Moreau on April 12, 2020 in Marketing
Branding recommendations from Dario Sipos: Guest blogging not only increases the amount of social media shares to your content, it can also boost your follower count and accelerate your lead generation efforts. By contributing to an authoritative blog, you are essentially getting them to vouch for your brand. This makes you look good in the eyes of their followers. In most guest blogging arrangements, you also get to customize your contributor profile. Here you can include links to your social media accounts. All these benefits will make it easier to win your target audience’s trust and turn them into active social media followers. Remember to reward them by posting regular updates and sharing useful information that aligns with their interests.
The reason for this is that people engage differently with different types of content. When you distribute content only in the written format, you’re limiting your reach to just the reading audience. What then happens to the over 2 billion users of YouTube? A multi-content strategy guarantees you maximum reach and, perhaps, more importantly, access to diverse audience categories. Sometimes that’s all you need to get the engagement ball rolling. What’s your value proposition in the overly saturated world of content creation? What sets you apart from your competitors? While the typical content creator tends to lean towards more sophisticated means of defining his or her competitive edge, that approach though sophisticated, is essentially what everyone does.
What consumers say about your business remains one of the most critical KPIs in business management. More positives than negatives is a surefire indicator that you’re on the right track. Flip it over, and that’s a sign that you need to switch things up. Far from being just a means of measuring business performance, reviews also function as a sales beacon for your business. Often, they are the first point of contact – what prospective clients see – when they attempt to purchase your service. Per a survey by BrightLocal, 68% of consumers took the time out to read up reviews about local businesses. The majority of the consumers in this study agreed that a positive review aligned them better with a company. For a significant 40%, negative reviews were too much of a red flag to ignore. Read extra details at Digital Marketing Strategist.
Part of keeping employees in the know, of course, is having a way to do so that is quick, direct, and reliable. Employers must establish multiple channels of internal communication that are interactive and able to reach every employee within the company for quick, transparent messaging that doesn’t leave things up to interpretation. Messages Need To Reach The Right People At The Right Time. Too many companies still follow a top-down structure where information must flow through multiple hierarchies before it reaches its intended recipient. This trickling of information can result in not only delays, but also other issues like disconnection and an increased risk of misinterpretation. It’s not very interactive and can lead to limited feedback, and all of this affects people’s work.
Trust begets loyal customers. Your audience may respond to your content if you establish credibility as an industry influencer through other blogs within your niche. Guest blogging gives you the opportunity to appear on any number of trustworthy sites. Appearing as a guest blogger may add authority to your own information on the subject and draw positive attention to your brand. Getting your content out there is a great way to build trust and credibility to your own business, and may help you attract loyal customers.
Dario Sipos is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Author, and Business Columnist. When you have online influence, you have the ability to transform minds, behaviors, and outcomes. Dario will help you be an influential presence on the internet, which you are meant to be, so that people respect your opinions, trust your judgment, and listen for your voice above all others. See even more details at this website.