Posted by Marian Vasilescu on July 13, 2019 in Internet
SEO rules and white hat methods change every year so here are some SEO tips for best results in 2019. Establishing and growing your expertise, authority, and trustworthiness – better known as E-A-T in Google’s search quality rating guidelines – will be another key trend in 2019. “Although the E-A-T guidelines are written for Google’s algorithm raters, rather than Google’s algorithm itself, it helps us to understand where Google is heading in the short term,” said Dixon Jones, founder of DHJ Ventures. “I think this will help SEOs start to understand that ‘quality’ comes with context. You cannot rank so easily writing authoritative content unless you are already an authority on a given subject.” Grant Simmons, VP of search marketing at Homes.com, said you should look at content distribution and promotion from a reputation standpoint.
Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet…on featured snippets! But their role in good old-fashioned web SEO can’t be overstated—according to research from HubSpot, content with featured snippets doubled their click-through rates. While the exact process for selecting this snippets isn’t precisely known, HubSpot’s research identified a few trends. Every site has a few, and they’re not always a big deal. But when your site has hundreds, or thousands, it can be detrimental to your SEO. Zombie pages bloat your sitemap with numerous pages that Google deems low-quality, as they earn no traffic or engagement.
WordPress SEO tip : Keyword stuffing used to work as an SEO technique in the days gone, but today Google frowns upon this practice. At the same time, the keyword as a ranking factor is not dead. Google and other search engines still rely on keywords to rank websites, meaning your SEO strategy should be guided by astute research. Would you like to rank highly in Google for the phrase ‘WordPress themes’ or ‘WordPress plugins’? A tool such as Google AdWords Keyword Planner can help you to determine the competitiveness of your terms as well as derive keyword alternatives to use in your content. You can also use Google Analytics to check the keywords people are using to find your website. Your WordPress site statistics is another a source of keyword ideas. For each of your keyword, endeavor to derive ten (10) alternatives. For instance, if your choice keyword or phrase is ‘WordPress themes’, you can derive alternatives such as ‘responsive WordPress themes’, ‘multi-purpose WordPress themes’, ‘premium WordPress themes’ and so on.
Practical tip: Mark up your content in the best possible way. Here you have different possibilities at your disposal, the main one being Google’s own website at schema.org. Who speaks today of “search engine optimization” is actually anachronistic. After all, we do not optimize for search engines, but for users of search engines and websites. For this reason, the user experience plays an increasingly important role. The following starting points for OnPage optimization should therefore also be on your to-do list in 2019: Loading speed: With tools like gtmetrix you can check the loading times of your web pages. You can also use the free PageSpeed tool from Google to measure the performance of your site. We have created a guide for you how you can optimize the loading time of your page.
PBN (Private Blog Network) is the largely successful technique to rank the website to rule in any niche. With the capability to deploy and linking from related websites on influential domains with an excellent content and design is an essential for SEO nowadays. We, at PB.Network, are extremely happy with a high ranking for your website in any niche. Read extra info on SEO analyst.