Posted by John Concrane on April 28, 2020 in Internet
SEO tricks by the top agency in Bangkok: With the incorporation of BERT this year into the ranking and featured snippets algorithm, Google has taken a huge leap forward into making search really about intent matching rather pure string matching, according to Eli Schwartz, Growth Consultant and Advisor. “Content will truly have to be written to user intent rather than just strings that a user might search,” Schwartz said. “Keyword research tools may even become less relevant with the primary dataset for content creation coming from suggested queries. In 2020, the really smart SEOs will get up from their desks to talk to customers so they can find out what their audience really wants from them.” “There’s no sign of [natural language processing] NLP and deep learning research slowing down anytime soon, and you can expect search engines to shift even further from keywords to intent in 2020,” Dubut said. “Both practitioners and tooling providers will need to shift their efforts towards ‘intent research’ and fulfilling user needs.”
Local SEO localizes your home business when you add the location-specific information to the directory listing, such as the country, region, or town. Your company name, address and contact phone number also referred to as (NAP) should be consistent across all your local directory listings. With SEO, you are assured that you will be listed on Google My Business, which acts as an enabler in maximizing your home business reach to local searches. Additionally, you can get quality backlinks, and local people within your proximity can find you easily.
Make sure on social media that your business is as engaging as possible. Provide feedback to customers asking questions. Pose open-ended questions that encourage discussion. Have all the relevant links available for people to click through so that they have easy access to the main website. It’s certainly impressive to see a growing list of supporters on Twitter, Facebook, Instagram, and more, but it’s the engagement with your website links that will begin to move the needle in search results. Discover even more info on SEO Company Thailand.
With more and more customers going online, looking for the best products or services near them, they are more likely to engage with the business they searched for within a day. To get maximum visibility, your business should be at the top of the list when someone queries for the product or service you offer. But getting on to the top of local search results is not that easy, especially after Google changed their local pack to the new 3-pack listings, like that of the above image.
For maximum effect with location landing pages, each page should be appropriately optimised. Firstly, the content on each page should be constructed to be as informative and relevant to the location as possible, while still signalling to search engines the main purpose of it (the service). While it might be tempting to copy and paste the content for each location service page, creating entirely unique copy will prevent issues with duplicate content. Secondly, each URL should follow a simple pattern and structure to make it easy for both search engines and users to track. Finally, optimising each page’s title tags, call to action, and H1 & H2 tags will enrich each page with local strategic SEO.
Content marketing is a type of digital marketing that focuses on creating and distributing content for a target audience. The content aims at being valuable, relevant, and (ideally) consistent. Its ultimate goal is to drive a profitable customer action. The crucial part here is “valuable” and “relevant”. This is what tells content marketing apart from traditional spammy advertising. The target audience should want to seek the content out and consume it. In the broader sense, content marketing is part of every other digital marketing activity, be it social media marketing, SEO, or email marketing. Quality content should be the core of every other marketing activity you pursue. Some examples of content marketing include: blog posts, videos, podcasts, infographics, white papers, case studies, ebooks. Discover more details on this website.