Increasing CRM usage

Posted by Marie Poppins on March 11, 2020 in Internet

Raising CRM adoption? But from my first-hand experience with multiple CRM launches, I can affirm that EVERY company enjoying high adoption of their CRM also shared these traits as an organization: Churn was minimal. Their sales teams were generally happy and envisioned their future career path staying with the organization, The approach was collaborative. Internal poaching of deals was blocked, and entering notes about a lead INCREASED a rep’s chances of benefiting from a future sale, There was space for long-term thinking. Near-term quotas, if present, were manageable and allowed sales staff to work a bit “on” their process not just “in” it, Required data entry, especially in the early stages of a lead, was kept to a minimum. AI was leveraged where possible to fill in gaps and infer data, Sales managers resisted micro-managing on tidbits and details in the CRM, and instead coached for optimum overall long-term performance.

Recent incidents should serve as sufficient motivation: Yahoo – 3.5 billion account details were hacked in two different breaches. Every single account on a system serving nearly half of the world’s population in 2013-14 (not fully disclosed until 2017). Sony Motion Pictures – hacked by a group working with North Korea and used sensitive stolen data to force Sony to cancel the release of a movie about Kim Jong Un in 2014. Anthem Health – 80 million customers’ identity and health insurance records were breached in 2015. Equifax – 146 million customers’ detailed credit records and social security numbers were breached in 2017.

Transitions can be among the most daunting and complex business events for leaders to navigate, and it is often the technology aspects of the change which lead to failure. For this reason, providing Transitional IT Leadership is one of Innovation Vista’s core service offerings. Our experienced consultants have been involved with multiple transitions of various kinds, and bring their expertise to bear on our clients’ challenges: Turnaround of failing companies or IT departments; Mergers & Acquisitions (M&A); Transition to new business models or markets; Change in exit strategy – private equity and IPO strategies; Interim IT leadership to coach successor or as preparatory to M&A. Transition events bring a unique set of challenges which not only add to, but significantly complicate, the ongoing workload involved with successfully operating an IT platform. Other organizations have an interest in unique longer-term IT leadership arrangements: Virtual CIOs – who fill the traditional CIO role as the “head of Information Technology” as a consultant, often part-time &/or remote; Fractional CIOs – who fill the role of CIO for 2 or more organizations at the same time. These structures don’t make sense for every organization, but they may offer a nice solution for some small and midsize companies seeking experienced leadership for lower compensation costs than they would have traditionally paid a full-time CIO. See a few extra info on interim CIO.

Any business should want to have an IT consultant! Some technical issues or crisis may be too overwhelming for an internal IT department to solve. Sometimes, hackers breach the systems in a way that internal experts cannot reverse or contain the damage. Natural disasters such as floods or fires may affect technology in a way that only experts can resolve. In such cases, a business cannot avoid hiring experts to restore normalcy and prevent a similar crisis in the future.

A thing any CEO should know about cybersecurity: Cyber liability insurance premiums are significantly increasing in cost and often do not cover all of the damages caused by a cyber breach. Historically, cybersecurity has been an area that is housed solely in the technology department of a company, whether that consists of one or twenty employees. But more and more executives are understanding the importance of being not only knowledgeable but also involved in the conversations and decision-making process when it comes to protecting their data.

We target our services at midsize companies. If you’re a company of this size (< $5B in annual sales), you will not likely see engagement with senior consultants or receive quality staff assigned from one of the Big 4 or Big 3. For each engagement we seek the best consultant match based on the client’s situational needs and the consultant’s industry and leadership expertise. If this approach intrigues you, please contact us to setup an initial conversation. Read a few extra info at Commercial real estate IT consulting.