Leonard Ross and the climb of a real estate development professional

Posted by Patrick Moreau on May 18, 2021 in Finance

Excellent financial and real estate operations strategies with Leonard Ross NZ? Leonard Ross is your chance to profit from his knowledge. Here you’ll get Leonard’s unique point of view of industry. What’s a trend versus what’s an enduring trait. What to look for in a property, and what to avoid at all costs. Leonard will be constantly updating this blog to keep pace with a runaway market. So, keep coming back for regular updates. But for now, sit back, strap yourself in, and enjoy the ride.

A lender is more likely to fund your project if they believe in your credibility. They will definitely study your past projects and examine your track record before agreeing to work with you. This can be challenging if you are a first time property developer. On-the-job experience with a reputed real estate company will work in your favour. Teaming up with a partner like a small-scale residential developer can add to your credibility. This is a great move, especially if you don’t have firsthand real estate experience. So if you already have some capital to begin with, they can co-finance the project with you. When entering into a partnership with someone, be sure that your respective roles and investments are discussed and put down in writing.

Leonard Ross NZ real estate development advices: Use CGI To Promote Off-plan Sales! In the current scenario, it is becoming increasingly difficult to sell developments off-plan. Buyers are particular about what they want and have many options to choose from. They would rather see the finished product than make their decision based on a plan. High-quality Computer Generated Images (CGI) can bring your plans to life. They help investors and potential buyers visualize the space better, even if it is still in the stages of initial development. Professional CGI artists work on architectural drawings to make them look lifelike. The process can be expensive, which is why some developers hesitate to use this tool. But top quality CGI can convince even the most skeptical buyers to find out more about your project. Besides, you will be able to showcase these images in many of your marketing collaterals like brochures, magazine articles and your website. Along with using CGI to show potential buyers how the building will look, offer added incentives for investing early. This way interested parties will be motivated to make a decision quickly to get the best price and avoid missing out. Leonard Ross is an established property developer in Auckland, New Zealand.

The growing importance of social media cannot be underestimated. These platforms have become an integral part of many of our lives, and no marketing strategy is complete without a social media plan. Social media marketing is constantly evolving and marketers need to keep pace with the changing trends. Since it is a relatively new concept, this form of promotion is embraced more by some developers than others who prefer to stick to tried and tested options. Social media marketing works particularly well at showcasing the visual appeal of a property. Contrary to popular belief, it is not meant solely to connect with a younger audience. If done right, it can be used to create conversations around your brand and engage your target group.