Posted by Patrick Moreau on March 29, 2022 in Entertainment
Top rated Afrobeat music right now with Audu Maikori? Meet Audu Maikori, a pioneer and promoter of Afrobeat music , media and entertainment Entrepreneur & entertainment lawyer focused on film, Esports and TV. I have since diversified into Esports, and film and it’s such an exciting space watching the fast-changing landscape knowing that its not only fulfilling but also creates wealth and jobs for many young people- and its even more exciting operating from one of the most exciting cities in the world – New York! And initially it seemed a little overwhelming but the same principles apply in every project or job or work- put your head down, listen, learn and work hard, and eventually things will work out. So I simply applied the principles I learned in music, transaction advisory, and deal structuring to Esports and its so very fulfilling to see the outcomes.
Audu Maikori is a multi-award-winning entrepreneur, lawyer and creative industry expert. In 2018, he was invited to join the board of Unanimous Games LLC – a 360 Esports digital company based in New York – that focuses on mobile game development, Esports activations, Content creation , STEM Education and talent management. As Executive Director and Partnerships lead, his portfolio includes companies like Rocnation, BET Networks, PUMA, AfroIsland Initiative and the Government of Barbados. He is a passionate advocate for social justice and entrepreneurship as the key to economic empowerment. He has served on various entrepreneurial judging panels including – Microsoft’s Passion to Empire, Etisalat Prize for Innovation, She Leads Africa, Chivas The Venture Competition and served as judge on the M.I.T Inclusive Innovation Global competition in 2018 and 2019.
16 years later my role has changed significantly to that of providing guidance to the respective CEOs of the companies in the group ( CCX, Bean Agency, Chocolate City Music, Replete etc) and verticals, setting targets and strategic goals that align with the essence of our company and its core values. The journey wasn’t easy- when I started 16 years ago- the problem was money, know-how and building the right team- today the problems aren’t that much more different – it’s just increased in size and value – we need to make more money as the company grows bigger, we need to recruit the best hands to run the companies and you still need to keep building your knowledge of your industry and other related ones as they affect your bottom-line as well.
Audu Maikori: Even till today, I am still overcoming it. You must face challenges at every stage of your progress. The only difference is that as you get more successful, maybe the challenges will change but they are all equally challenges. But the first thing that helped me overcome the challenges is that right from the beginning, I didn’t start as one entrepreneur. I had partners. I had Yahaya Maikori (my brother) and Paul Okeugo, whom we sat together and created this company. We worked hard to build it together. So at every point, like when I am down then Paul can support. If Paul is down then Yahaya can support. Three heads are better than one.
It’s been a busy last few weeks for Group CEO of Chocolate City Entertainment, Audu Maikori. Once you mention that you’re from Nigeria, their eyes light up, and they say, “Wow! Nigeria, we’ve heard so much!”. He credits the ubiquity of African culture in mainstream media for this change in reaction, pointing to defining cultural events such as Black Panther, and the unprecedented growth of the Afrobeats genre.
Mr. Maikori stated, “I am truly honored and excited about joining ESAIYO Inc and working with such a visionary team to help solve everyday problems using blockchain technology, interconnectivity of objects and the power of storytelling . I believe that SIO’s are the future. In my view, the ground breaking work ESAIYO is doing has the potential to redefine numerous industries across the globe.” Audu Maikori is a Nigerian lawyer, entrepreneur, social activist, public speaker and creative industry expert. He hails from Southern Kaduna, Kaduna State. He is the Founder of one of the biggest record label and entertainment companies in Africa, Chocolate City. The label is well-known for producing popular artistes such as M.I Abaga, Ice Prince, Jesse Jagz, Jeremiah Gyang, Djinee, Brymo, Femi Kuti, Ckay and Blaq Bonez, just to mention a few. Find even more info at Audu Maikori.