Posted by Marian Vasilescu on November 9, 2022 in Education
High school admission consulting services with Jose Flores Manhattanville today? Work closely with the CEO to provide oversight technology team, product, design, sales, human resources, and customer support in a startup environment. Oversaw program impact data collection, including on boarding and integration of the VisitDays technology platform. Managed financial revenue forecast, expenditures, and instrumental in tripling revenue in a startup environment. Demonstrate expertise in college admissions through designing and directing an innovative Enrollment Management Services division for the company; services covered creation of a recruitment plan, digital marketing, admissions training, redefining prospective student experience on campus, refining technology used with the overall goal of improving student enrollment. See even more details at Jose Flores Manhattanville.
Change is the name of the game. Recruitment territories have to change, and budgets will need to be reallocated to support these new students; all a significant pendulum swing for a traditional group that does not take kindly to change. Although colleges and universities see the opportunities in front of them, many still go the traditional route. They are going from high school to high school, from community colleges to community colleges, and traveling abroad. Today, this conventional approach will not work. The isolation that was created by the pandemic forced both students and recruiters and university support staff to embrace technology. Going back to traditional ways won’t work. Allocating traditional budgets won’t work. Flexibility and a real plan that considers all this is the solution. Remember, for many of these students and families, paying for higher education will be one of the most expensive purchases they will ever make, so let’s treat them like important customers.
Manhattanville’s Jose Flores talking about student systems: Data analysis can lead universities to deploy target marketing. In April 2017, I wrote an article on LinkedIn alerting colleges and universities to embrace techniques that most appeal to this new generation of students. A generation of students that have access to the internet 24/7 and they prefer that access be mobile. This change is forcing colleges and universities to develop clean digital footprints, which include being visible and active on Facebook, Instagram, YouTube, Snapchat, and now TikTok. Although immersed in the online world this generation demands individual attention, which has become a difficult task to manage in environments where there are large numbers of students. Today, leveraging workflow and technology gives colleges and universities an edge in making a student experience personal when they visit the campus.
The art of recruiting transfer students begins with signing articulation agreements with community colleges, building relationships with PTK chapters, and automating the transfer credit process. I have doubled the number of transfer students in my career by combining these strategies. In addition, transfer students seek outcomes and an easy transition. These elements must be present from the beginning of the student’s journey to its conclusion. Today, I’m forging a partnership with PTK to ensure every student in the organization has access to quality higher education four-year institutions. VisitDays and PTK plan to launch virtual communities for all the PTK regional chapters allowing colleges and universities to recruit their students.
Manhattanville’s Jose Flores talking about college financial aid: Fortunately for international students, there are schools that make it a priority to give financial aid to students from outside of the country. Much of that funding is usually merit aid, which typically means students qualify on the basis of their academic achievements. Nearly 375 ranked U.S. colleges offered financial aid to at least 50 undergraduates from outside the U.S. during the 2013-2014 school year, with the average award totaling $18,790, according to data reported to U.S. News in an annual survey.
Throughout my career I have made it a point to be at the cutting edge of enrollment management. Enrollment management has changed dramatically in the 29 years I worked in the field. My 29-year track has taken me to work with over 100 colleges and universities throughout the country. Students can now apply to more universities than ever before. The simplicity of the college application process has led universities to declining yields. My career took flight after 1995, where I led a college that was on the Education Department’s Colleges that Failed the Financial-Responsibility Test to increase enrollment and tuition net revenue. See additional information at Jose Flores Manhattanville.