Posted by Patrick Moreau on July 21, 2020 in Computers
Devops education? Cloud computing is the latest buzzword in IT sector. It has changed the way IT solutions are delivered and consumed by the end-users. When you update your Facebook status, you are using cloud computing. When you use net banking, again you are into the cloud. There is a strong possibility that you may depend on cloud services to solve the challenges faced by your business. Whether we talk about the operating system, databases, web servers, IP addresses or virtual local area networks cloud computing is heavily used everywhere. Even the latest technologies IoT, Artificial intelligence, advanced robotics, and drones, self-driving cars, blockchain are also relying on cloud computing.
Before you build an app – you need to answer that for yourself: which customer-centric key performance indicator will my app address? What is my desired reach in terms of current and potential customers? And will my app be better than the apps of all my competitors? Armed with this knowledge, you can now begin the process of really immersing yourself in the twelve steps outlined below which all successful apps have in common! Your app shouldn’t be an exact copy of your website or e-commerce store. It should offer much more than information and run-of-the-mill features to the user. That’s because of a simple reality. Downloading an app is, dare I say, an intimate act. As a user, you take the time to download an app on your most personal device in hopes it can produce value to yourself in the long term. There’s nothing more personal than that! Because getting an app download isn’t easy, you need to create a unique, simple and compelling value proposition for your new digital product.
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If you want to stand out in 2020, you need to personalize your marketing – and that means personalized content, products, emails and more. Consider these personalization stats: 63% of consumers are highly annoyed with generic advertising blasts, 80% say they are more likely to do business with a company if it offers personalized experiences, 90% claim they find personalization appealing. Kevin George from EmailMonks asserts that “personalized, triggered emails based on behavior are 3x better than batch-and-blast emails.” When you want to study examples of the power of personalization, it’s hard to overlook Netflix and Amazon, with their tailored recommended products or movie titles. Here are a few other companies that are successfully using personalization today: EasyJet launched a data-driven email campaign that uses customers’ travel history with the airline to build personalized stories, which then suggest where they might like to travel next. About 12.5 million unique emails have been sent, which had a 25% higher click-through rate than non-personalized emails.
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