Posted by Amelia Whitehart on July 15, 2025 in Business
Fec center experts 2025: Our team consists of over 100 professional designers, including 5 foreign designers and more than 30 senior designers, covering a wide range of specialties such as interior design, graphic design, illustration, landscape design, tourism planning, and sculpture art. This has formed a high-quality professional design team with design thinking, work passion, and hierarchical structure. To maintain design innovation, we continuously strengthen our collaboration and exchange with renowned design institutions in China, such as the Central Academy of Fine Arts, Guangzhou Academy of Fine Arts, and Hunan Institute of Arts and Crafts, establishing a powerful R&D and design talent resource platform. Find even more info at fec center.
Located under the Guangzhou Tower, Guangzhou Curtain Up Wax Museum takes Canton culture as its vein and restores classic scenes such as kung fu, street scenes of riding buildings, drinking morning tea and Cantonese opera performances. Their figures are all-encompassing, vividly depicting the magnificent course of mankind’s scientific and technological development over the past 2,000 years. In addition, the museum has also elaborately produced a short animation for each group of wax figures, telling the anecdotes of the life of these scientific pioneers and their outstanding contributions to the world civilization. Visitors step into it as if they were traveling through the streets and alleys of old Guangzhou, and it seems that they can hear the crisp singing of Cantonese opera and the yelling of hawkers in their ears.
We have seen indoor park results with high-profit margins in some markets and indoor parks that fall below their outdoor equivalents in others. What is for sure is that nuanced business planning and strategy is a must to explore each specific case. In busting these myths, ESAC’s intention is not to make a case against indoor parks. They are a growing and important offer within the industry. Indoor theme parks can make sense in certain climates and with certain development goals. However, they need careful thought and business plans honed based on the right indoor benchmarks. SeaWorld Abu Dhabi is a great example of a concept carefully adapted for indoor delivery. Although the building blocks of marine shows, rides, experiences, and aquariums are familiar SeaWorld territory, the execution, visitor experience, and business have all been adapted significantly and with great results.
Considering America’s party culture, the designers deliberately created flexible and versatile party rooms within the space. The rooms are based on the brand’s main color scheme, with large areas of solid-color walls — whether it’s balloon decorations for birthday parties, customized projections for themed gatherings, or graffiti interactions for holiday celebrations, the space can quickly adapt to different scenarios. This design elevates the arcade beyond its traditional role as a mere gaming venue, transforming it into a multifunctional space that hosts social events: children can hold claw machine-themed birthday parties here, young people can book the venue for gaming competitions, and even corporate team-building activities can find a fresh twist here. When arcades deeply integrate with local culture, their value transcends mere “entertainment.” Find many more info at esacart.com.
Not all buildings bear the same cost. Some indoor parks have been created in simple, cost-effective buildings with relatively modest capex. Of course, we would always rather as much of the capex as possible be where the visitor notices it and where it drives visitation and repeats. Capital is generally better spent on the experiences rather than on the building, which, in most cases, will not be the motivating factor for a visit. Ferrari World Abu Dhabi is an exception, as its iconic roof and branding may have been enough to motivate visits from those seeing it from the air and in promotional materials. It’s not all bad news, though. Generally, indoor parks have a smaller footprint. Therefore, land costs may be lower (although, given the economic impacts parks deliver, ESAC believes parks should not be paying for their land, and we can help demonstrate why to governments or landlords).
Indoor theme parks are attractions that offer a wide range of entertainment options within a climate-controlled, enclosed environment. They are designed to be accessible and enjoyable year-round, regardless of weather conditions, and often feature diverse themed areas with rides, shows, and interactive experiences. Key characteristics of indoor theme parks: Weather Protection, They provide shelter from rain, extreme heat, or cold, allowing for continuous operation. Year-Round Operation: Indoor parks can operate regardless of the season, making them a reliable option for entertainment. Diverse Attractions: They typically offer a variety of rides, shows, and interactive exhibits, appealing to a wide range of ages and interests.